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Fifty Fifty Casino

Product Branding

ABOUT

The Fifty Fifty Casino brand was created in support of a private special event celebrating a 50th birthday with a Las Vegas Theme.

CHALLENGE

Develop a brand mark for the Fifty Fifty Casino that seamlessly supports multiple formats including commemorative card decks, poker chips, apparel and signage.

SOLUTION

Designed a classic, fun stand-alone brand for the Fifty Fifty Casino. Identified and partnered with an illustrator to feature the Fifty Fifty Casino founder, Allen, on key elements of merchandise.

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