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Why I Believe

Series Branding

ABOUT

Living on the Edge was established in 1995 by pastor and author Chip Ingram with the mission of helping Christians live like Christians. Since then it has grown into an international discipleship ministry. The organization offers tools and training that help people connect with God, build community and fulfill their mission in life.

CHALLENGE

Conceptualize a fresh execution of an existing brand look of the Why I Believe book. The new visuals supported the launch of a dynamic new video-based study filmed in historic locations around the world.

SOLUTION

Introduced an updated brand solution inspired by the idea of navigating the globe by the stars. The simple yet striking visual translates easily to support multiple formats and color palettes, keeping a consistent brand with the flexibility to showcase the unique locales featured throughout the video content.